Bridge of Weir Leather

A European road created as part of Bridge of Weir Leather's international marketing plan.

Bridge of Weir Leather Logo

 

BRIEF:
To organise and promote the European road show working closely with the PR Media Manager. Create new marketing opportunities to attract sponsorship and develop new ideas for long-term marketing and PR impact.

RESULTS:
Created memorable promotional items with leather and ensured good attendance and future sales leads.
Achieved new sponsorship contacts.
Relationship building and PR opportunities created.